::artvertise_: 10 reasons for which to use Facebook

Facebook recently surpassed the mark of 500 million members, will continue to grow and more people will see Facebook for business purposes.

For many people new to Facebook, at first glance, the site may seem frivolous, that makes you lose time, and it is not useful for a business.

I'm passionate about Marketing to Facebook by all the features it has, well used and are great to engage your audience with your business. I could tell you many reasons, but here I leave ten of your business needs to be active on Facebook:

1. Meet your colleagues. Facebook is a social platform that is mostly teenagers. Its members are more mature than other social networks. The group of people with the greatest growth is 25 to 40 years ... and others explain why that is good.

2. Find business contacts. You can say that Facebook has 500 million users and that's why it's great that you're there with your business, but what language Your business is? I suppose that in Spanish. Well, we're interested to know that there are more than 70 million Spanish speaking people on Facebook.

Obviously not everyone is your target audience, but some hundreds of thousands if they are, I assure you!

So not only are your personal friends on Facebook, are your prospects, your customers, your strategic partners, and of course ... your competition.

3. It opens doors immediately. Most Facebook members are open to connect. You can easily start a conversation with very successful people (even famous) that are otherwise inaccessible.

An example is the actor Vin Diesel, thanks to interact and not become "the star", his official website is the third largest (14 million followers).

4. Segment your audience. Users openly share much of their information they can access. This type of demographic characteristics, abilities, preferences and tastes have cost fortunes in the past. In point 9 I detail more about this.

5. Build relationships. Getting involved in conversations with your prospects and customers can better adapt your marketing and your products / services to your wants and needs.

6. Increase your visibility. Appear to be continuous and proper, and publishing relevant information, can enhance the credibility and trust in you.

I will not say how many people say that you appear to be an expert if you're not, but what if you can do is position yourself as someone knowledgeable in your industry ... and with time, practice and experience, if you become a expert in a few years.

7. Develop your personal brand. I say this because it sounds 'marketer' but the words do not matter, what counts are the results. The idea ultimately is after you project a good image.

Many say they do not want to share anything with strangers and to develop your personal brand share things only 'professionals'. If you are in internet business, you must understand that the rules have changed. I believe that you must draw the line between personal and private, between personal and professional. Related article: How to mix the personal and professional Facebook?

8. Get good positioning in Google fairly quickly. Apart from your personal profile, create a page specifically for your business official. On your personal profile you can choose what information can be indexed by Google, but the official pages are fully indexed by Google.

Obviously for your Facebook page displayed on the first results on Google for some keywords, incoming links affect your site, keyword density on your page, etc. etc. but the ranking has Facebook helps a lot (the second most visited site in the world).

For example, if you search Google for "social media marketing consultant" will be my official Facebook page between the 1st and 3rd place as the country where you do a Google search.

9. Place targeted ads. With Facebook Social Ads Tool Ads, you can try and "test" advertising to an audience well-segmented and a very affordable cost.

10. No need to invest much money to get traffic. Ads aside, Facebook is obviously free to use and a strategy and regular activity will have a considerable amount of web traffic, and as a result of more visitors interested in what you have, you will have more subscribers, more supporters and more customers buying !