A podcast is a series of digital media files (either audio o video)that are released episodically and often downloaded through the web sindication. If you are not a internet fan you may not know anything about what a podcats is. I personally didn´t pay attention to it until I found some interesting ones which have relation with a subject which is interesting to me, advertising.
Here there is some intereting information about the history of the podcast;
Podcasting began to catch hold with the public in late 2004, though during the 1998–2001 dot-com era, there were multiple "podcasts" done by major companies, such as Real Networks and ESPN.com. Many individuals and groups contributed to the emergence and popularity of podcasts.
Here there are some interesting podcast:
LA REVOLUCIÓN CEATIVA
This podcast is one
of the best in the advertising field. La revolución creativa. It shows a huge variety of advertising news or interesting information about this subjet.The greatest are the following:
- The importance of creativity
-Grand prix Cannes 2009
-The books make change
-In the wrong place
Its author is Chogui, an advertiser and a especialist in public opinion and politic marketing
PUBLICIDAD AL QUIROFANO
This is a polemic podcast wich analyses the most controversial advertisig events. It post interviews with some people wich have relation with this world such as:Fernando Bolaños; Effie Guatemala organizer
Kurt Benfelt; Latitud tv
Publicidad al quirófano covers the majority of the events which have place in Guatemala.
VIDEOBLOG
Like the podcast i´m going to do a brief introduction about what a videoblog is, although I think that this ones are more popular among population.
Video blogging is a form of blogging for which the medium is video and is a form of Internet television. Entries often combine embedded video or a video link with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts. It is also a very popular category on youtube.
DIASDEMARKETING.TV
It´s better a web page or a blog?
This video blog is a short tutorial which deals about what is better; the blog or the web page? the answer is very easy, it ios not a question about what is better, they are just diferent. A blog complements a web page, because it is easier to add information in a blog than in a web page, but If you want to know the whole information here is te video:
MARKETESTRATEGICO
How to do a blog?
This video blog teaches you how to do a blog. This is only the first video of the 19 which complete the whole vide blog. It is very handy because it explains you how to do it step by step, here is the presentation of te video:
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