Monday, October 25, 2010

The best Super Bowl ads of all time


theerty-four years ago this month, Farrah Fawcett sensuously applied Noxzema to Joe Namath’s manly chin — touching off an escalating arms race of expensive Super Bowl commercials that have frequently been more entertaining than the games.

Last year, advertisers weren’t shy about spending $2.5 million on a 30-second commercial, but only the Budweiser “Magic Fridge” commercial came within striking distance of our Top list.

Below are the best Super Bowl commercials of all time, the keys to their success and the prospects of the company after the spot aired. As you can see, just because people are still talking about an ad more than 20 years later doesn’t mean the product changed the world:

-Budweiser “Frogs” (1995)

-Xerox “Monks” (1977)

-Tabasco “Mosquito” (1998)

-Electronic Data Systems “Herding Cats” (2000)

-McDonald’s “The Showdown” (1993)

-Monster.com “When I Grow Up …” (1999)

-Reebok “Terry Tate: Office Linebacker” (2003)

-E*Trade “Monkey” (2000)

-Coke “Mean Joe Greene” (1979)

-Apple “1984” (1984)

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