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source: Google Images |
The discredit of advertisement comes from the lack of new ideas used. When the same concept is been used in many commercial does not produce any reaction in the audience, as well as bad movies are characterize for using such repetitive stories.
Besides, the world of advertisement has discover so many methods that may lead us to think that there are no more way of doing advertising. However, the human imagination is infinite and there will be always new original ideas. Because of being new and unexpected, this ideas are so effective in society and, consequently, so desired by huge companies.
Let's see some of the most creative advertising campaigns recently created:
Many of them consist in of Social Criticism:
Amnesty International
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source: Abduzeedo |
Illiteracy "Help me read is"Fumes! |
source: Abduzeedo |
Global Warming
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source: Abduzeedo |
Stop rape! |
source: Abduzeedo |
Any common place is the perfect setting:
Drink Milk!
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source: Abduzeedo |
Educational Centre |
source: Abduzeedo |
Learn entertaining Science |
source: Abduzeedo |
freshness that last! |
source: Abduzeedo |
Other imply an action from the people, which actually makes the effect more effective
Accurate Cut!
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source: Abduzeedo |
Really hungry? |
source: Abduzeedo |
A cool gift: The new fiat brings air conditioning |
source: Abduzeedo
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Money appetite?Cleans even lipstick marks! |
source: Abduzeedo |
try yourself! |
source: Abduzeedo |
Save the animals!
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source: Abduzeedo |
Sometimes the play with the people´s reactions:
Eich?
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source: Abduzeedo |
And few times fantasy coms to reality
Is it real?
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source: Abduzeedo |
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