Tuesday, October 26, 2010

Creativity - The key to success!

source: Google Images
The discredit of advertisement comes from the lack of new ideas used. When the same concept is been used in many commercial does not produce any reaction in the audience, as well as bad movies are characterize for using such repetitive stories.

Besides, the world of advertisement has discover so many methods that may lead us to think that there are no more way of doing advertising. However, the human imagination is infinite and there will be always new original ideas. Because of being new and unexpected, this ideas are so effective in society and, consequently, so desired by huge companies.

Let's see some of the most creative advertising campaigns recently created:

Many of them consist in of Social Criticism:


Amnesty International
source: Abduzeedo

Illiteracy "Help me read is"
Fumes!
source: Abduzeedo
Global Warming


source: Abduzeedo
Stop rape!
source: Abduzeedo
Any common place is the perfect setting:


Drink Milk!
source: Abduzeedo
Educational Centre
source: Abduzeedo
Learn entertaining Science
source: Abduzeedo
freshness that last!
source: Abduzeedo
Other imply an action from the people, which actually makes the effect more effective

Accurate Cut!
source: Abduzeedo

Really hungry?
source: Abduzeedo
A cool gift: The new fiat brings air conditioning
source: Abduzeedo

Money appetite?

source: Abduzeedo
Cleans even lipstick marks!
source: Abduzeedo
try yourself!
source: Abduzeedo
Save the animals!
source: Abduzeedo
Sometimes the play with the people´s reactions:


Eich?
source: Abduzeedo

And few times fantasy coms to reality


Is it real?
source: Abduzeedo

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